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My favorite related story is about how Target was really ahead of the game and was doing some really advanced customer purchase tracking several years ago. Customers were receiving customized coupon flyers in the mail that correlated products that would be purchased together. For instance, if someone bought sunscreen, they might coupons for beach towels, or sunglasses, or hats, etc. Well, this turned into a slight fiasco when a sixteen year old girl received a coupon for a baby stroller. Her dad got pissed at Target, but....turns out she was pregnant and Target just happened to let the cat out of the bag via their targeted coupons. Fun story.

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